In Blog Writing, Your Lead Is Everything

Good writers start stories with good leads. Good leads tell you the point of the story in a short, concise way that makes you want to read the rest of what’s being offered. If your blogs start off with boring leads, you can be sure that you’re driving your readers elsewhere.

Blog Writing

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Writing a Good Lead

When you start a blog post, put yourself in the position of a reader. Anyone on the Internet searching for information has literally millions of options. You’ll want to be the option that grabs their attention and, to do that, you have to hit them with something that addresses the informational need that made them come to your site. As an example, let’s use a fake review about a crossbow. We’ll demonstrate how some blog articles miss a potentially great lead by simply ordering their paragraphs in a bad way. Consider how a small difference in paragraph placement makes the article either boring or very engaging.

Boring Version

“I’ve been shooting crossbows since I was a kid. My dad used to take me out target shooting all the time, so when I saw the light frame of this crossbow, I have to admit that I was a bit skeptical as to whether it could perform well.

The Acme Bolt Thrower 5000 has an 85-pound draw weight. A stirrup and lever mechanism makes it easy to draw the string back. It takes standard crossbow bolts and can accommodate accessories such as red-dot sights and scopes.”

Better Version

“The Acme Bolt Thrower 5000 has an 85-pound draw weight. A stirrup and lever mechanism makes it easy to draw the string back. It takes standard crossbow bolts and can accommodate accessories such as red-dot sights and scopes.”

I’ve been shooting crossbows since I was a kid. My dad used to take me out target shooting all the time, so when I saw the light frame of this crossbow, I have to admit that I was a bit skeptical as to whether it could perform well.”

In the second example, the reader’s reason for reading the article at all is addressed right away. They want to know something about the product. The first example has the feel of someone going on a long-winded, pointless story and then trying to reengage your interest after having apparently attempted to subdue you with boredom.

To extend this metaphor a bit, a well-written blog article should follow the same design as an arrow: hit with the point first. Before you go off on a tangent, make the reader like you by not wasting their time.

Remember Summaries

Whether someone is browsing through the archives on your site or reading your search results on Google, they’re going to see the first few lines of every blog article displayed. Make sure these first few lines let the reader know what the point of the article that they link to actually is. This ensures that your readers find your good and relevant content and that you get hits and more readers.

Keep Your Ego in Check

Remember that stories that are personal can be interesting, but that too much personal information gets dull very quickly. Stay on your topic. Make everything in your article center on the topic at hand and, whenever possible, remove content that does not. By streamlining your content in this way you’ll end up with blogs that are fast to read, to the point and that get remembered. Whether you’re marketing something as complex as a VPN service or something as simple as nuts and bolts, you’ll fare much better with your readers if you stick to the topic at hand and avoid boring tangents.

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Guest Author
About The Author
Melissa Tyler reviews the best VPN providers at VPN Ten.com. She loves to write posts about VPN security, safety technology and anonymously browsing.
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About kasper

Hey Guys I am Avinash a.k.a Kasper.I am one of the founder of this blog.I love blogging,gaming and other fitness activities.Blogging has taught me many things in my life and made me different from others.The only thing I believe is that if you ain't First your Last!

Comments

  1. Parallel Blog says:

    Nice post. i need to learn lot.

  2. Aditya Singh says:

    The article is really Good. Writing is very important for site.

    Regards
    Aditya |BloggingTipsGuru

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