Trends of Digital Marketing in 2013

According to recent studies, it has been observed that a company spends a substantial amount of their marketing budget on the online promotion of their products or services. The leading companies from multiple industries are now shifting their focus more on maintaining their online presence by spreading awareness and enhancing sales. The most important approach in this age of marketing is to analyze and understand the prevailing Digital Marketing Trends in the year 2013 to make the most of it.

Image source: http://www.ereachconsulting.com

Image source: http://www.ereachconsulting.com

What is Digital Marketing?

Digital Marketing is emerging as the new era of marketing for brands. Based on the evolving technology and ever changing tastes and preferences of consumers, marketers want to be dynamic in creating marketing strategies. For any individual, who wants to establish their name in the industry, digital marketing is the key to complete transformation of marketing their products or services in the market.

Existing Trends in 2013

2013 is witnessing an exponentially growing digital marketing technique in companies. The various tools and techniques of the digital marketing is being leveraged which are displaying some great results. This is not only working in favor of the companies who are implementing the strategies of digital marketing, but also for individuals who want to make a career in this space. Some of the great job opportunities are strongly developing in this field employing several job seekers assuring a bright and lucrative career. Let us understand the digital marketing trends 2013 and the relevant job profiles for each one of them.

Content Development

This strategy is one of the most important and commonly used strategies of the digital marketing in the year 2013. Studies have revealed that more than 90% of the in-house marketers are using content to sell their products & services. Every brand is stressing on development of effective and qualitative content for retaining existing and acquiring potential customers. The key is to write a content which interests the customers and are of utmost relevance to them.

There are several content related jobs in the year 2013. Content Developers & Content Writers are getting hired by companies and agencies for writing SEO friendly content for websites and various portals. All you need for this profile is a strong hold over the English language to provide grammatically correct content and maintain the standard of quality of your content. Possessing great writing skills is an add-on to successfully flourish in this area. Jobs are available both full time as well as through Freelancing.

Also Read: The Most Common Reasons Why You Are Not a Productive Blogger?

Social Media

Who could deny that the social media networks are the face of any brand today?  As the online marketing is booming, this strategy becomes one of the most important digital marketing trends of 2013. Companies are running several campaigns which are leveraging the best social media channels including Facebook, Twitter, YouTube, LinkedIn to name a few. Where popular networking channels like LinkedIn & Twitter have crossed over 200 million members, the most famous of all, Facebook has more than 1 billion members. Contrary to the earlier conventional methods of promotion such as the newspaper, magazines or the television, social media tops the list in this new age of digital marketing.

Analysts and Managers dealing with the promotion of products and services through social media channels are in high demand in the job market. Corporate and agencies are looking to hire specialists who could formulate and implement social media strategies to promote the brand. The main aim is to engage potential customers; moreover to virtually reach even those who are beyond the physical limits.

You may like to read this: 5 Most Useless Social Media Tips for Today

Mobile Marketing

People carry their mobile phones wherever they go. This is the biggest reason mobile companies are focusing on developing such an interface where they can sell their products through mobile applications. Market research studies have observed that the amount of time people are spending on phone is around 14 times more than they spend on desktop. With mobile sales witnessing a substantial growth, this leads to a strong indication to the companies that they need to design & develop mobile applications. These applications not only let customers surf through a website but also make a purchase.

The software companies are looking for developers who can work on designing mobile apps specific to their line of business. Technical experts with the knowledge of mobile devices are getting hired by companies. If you have a fair knowledge of the SEO techniques and digital marketing it will prove to be a great boost to your career.

Infographics

It is found that people only remember 20% of what they read, whereas they remember 80% of what they see. This makes companies adapt to the technique of Infographics which is yet another popular trend of Digital Marketing in 2013. Seeing charts, graphs and pictures instead of heavy texts always attracts people more. For marketers who are aim to have a monopoly in their segment, Infographics is proving to be highly beneficial. It translates specific information about the offerings of a company and in supporting

Easily embedded with WordPress or any other website, Infographics is simple and can be uploaded with your text in .jpg, .bmp or .png format.

Full time, Part-time and Free Lancing jobs for the profile of Infographics Designer or Multimedia Designer or Data Visualization Designer among many others are in demand career options available. A creative and interesting field, this job assures a growing career in the online marketing space.

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About kasper

Hey Guys I am Avinash a.k.a Kasper.I am one of the founder of this blog.I love blogging,gaming and other fitness activities.Blogging has taught me many things in my life and made me different from others.The only thing I believe is that if you ain't First your Last!

Comments

  1. I read your article about digital marketing. You have described it very well with good points. I think you should also add something about PPC and SEO.

  2. Mobile marketing is really catching up these days given that every person who can browse now has a mobile. It is therefore very vital that we optimize our sites and ads for mobile by using mobile responsive themes and scripts. If we miss out the mobile traffic we are missing out a big piece of the pie.

    And yes people are getting very visual these days and content in the form of infographics and other pinnable images are gaining lots of traction!

  3. Dragan Palla says:

    Hi Kunal and Adrian,

    I think everybody who’s in online business should be familiar with the huge potential of content marketing.
    It’s not said in vain that content is king and I agree with it. Nothing attracts better your prospects and clients when you deliver’em something they’re looking or when you provide the solutions to their problems.

    Of course, traffic is a bloodstream to any online business and following the trends that can boost that traffic is a must. Social media, SEO, mobile responsiveness are the trends we mustn’t ignore or we’ll be overridden.

    Thanks for sharing this informative post.

    ~ Dragan

  4. it is happening because they need to compete with the trend, almost all companies has been involved in digital marketing, a simple social network will make a difference in their products..

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