Analyzing How Users Use Search Terms

Have you heard of keyword forensics? It refers to the science behind getting the facts in lieu with coming up with search terms. Keyword research is the pillar of making sites more search engine-friendly. However, there’s a major difference between searching for keywords and determining the driving force behind these keywords as well as the searchers when it comes to SEO.

Woman searching on Google website using iPad tablet computer

A look into keyword forensics

Many search engine optimizers tend to hunt the keywords to optimize without realizing the behavior-based trends. These trends reveal what the users really want. This is basically keyword forensics.

Let me clear the air. A keyword can be a term with 2 or more words while a key phrase is a long-tail keyword. So, while a keyword has 2 words or more, it is called a keyword. Examples of keywords are ‘SEO,’ ‘SEO consultancy,’ ‘SEO packages’ and ‘best SEO agency’ while an example of a long-tail keyword is ‘SEO consultancy Philippines with affordable SEO packages,’ which is definitely more behavior-targeted.

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Unquestionably, this is the reason semantic SEO is emphasized nowadays. Thanks to Google Hummingbird, Google can understand what the users are looking for exactly. This leads to obtaining more accurate results.

In actuality, users are just using three major search processes:

*  Informational – to acquire information

*  Navigational – to find a website

*  Transactional – to perform an activity

A searcher will use various action words when searching. Informational searches start with what, which, who, when, where, why and how. Navigational searches are more direct such as, .org, .net, .edu and .gov. Transactional searches are intentions to complete a task including ‘download’ and ‘buy.’

Basically, your website (or contents) must be relevant to the needs of the searcher so they will visit your site. Yes, search terms that actual people use are needs-based and solutions-oriented!

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A lateral change in SEO mindset

For optimizers and digital marketers alike, it is time to think about behaviorally related words to come up with the best keywords to target. This requires going beyond the basic website keyword research. For instance, if you are in the SEO consultancy business headquartered in the Philippines, you cannot use ‘SEO company’ as your main keyword because it is too vague. Instead, use ‘best SEO company Manila’ or ‘top SEO company Cebu’ since specific keywords like these have higher keyword effectiveness index (KEI) and low competition. The longer and more targeted your keywords are, the better.

Some digital citizens search for key phrases (or long-tail keywords) like the ones noted above. When choosing key phrases to optimize, nevertheless, it has to make sense. They must be easily integrated on the body text as well. The goal is making the content as organic as possible. In other words, the contents must be optimized for the readers and not necessarily the search engines, that is, human readability.

A conscious tap into the customers’ dialogue

Searchers are using ordinary terms, thus creating contents that deserve to be found is critical. Also, they expect that Google will return results based on what they actually write in their queries.

Let’s put it this way. If you are the consumer, what terms will you use in your query if you are looking for SEO companies in the Philippines? Here are some examples:

  • What are the top SEO organizations in the Philippines?
  • Which SEO company offers the best SEO packages?
  • Why there are so many SEO specialists in the Philippines?

This is the role of latent semantic indexing (LSI) becomes important. These are the key terms that influence optimization as they contribute in delivering more volume and traffic. LSIs help search engines in coming up with relevant results on the basis of the meanings of the terms the searcher used for a query.

Going back to the example, the SEO consultancy firm is also expected to use terms like ‘white hat,’ ‘keyword research,’ ‘penguin friendly,’ ‘content calendar,’ etc. So, for instance, we will Google ‘What is the best SEO agency in Manila?’ expect to see these LSI terms in virtually all results.


Searching for the right terms that users type into the search bar is not easy. The challenge of page optimization lies in making the article keyword-rich without making it appear too obvious for the non-SEOs to notice regardless of whether they choose a transactional, navigational or informational query to land on that page. Anyhow, if it gets too complicated, there are many SEO companies Philippines that offer SEO services.

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About kasper

Hey Guys I am Avinash a.k.a Kasper.I am one of the founder of this blog.I love blogging,gaming and other fitness activities.Blogging has taught me many things in my life and made me different from others.The only thing I believe is that if you ain't First your Last!

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