Everything The Average Joe Needs To Know About SEO

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Whether you’re a blogger or a business owner, you do need to know a little bit about SEO. If you’re using your website as a source of knowledge or just another source of a sale, you still want to ensure that people find your site. SEO or search engine optimization is the key to ensuring that this is the case. SEO can seem quite complex but it isn’t. In fact, it’s a lot easier than most people realise. If you’re working online, you need to know your way around the main tools of SEO. But first, you need to understand exactly what it is.

SEO or search engine optimization is the process of making sure that your website or blog is at the top of the SERPs. These are the search engine results pages. It’s what pops up when you search a keyword or idea in a search engine online. One keyword will usually generate hundreds of thousands of results. But you need your business to be at the top of that list. Customers won’t click through thousands of results to find what they are looking for. Most won’t even bother to leave the first page. Instead, they’ll just click one or two of the results that come up. Internet users assume that the first results that appear are the ones that are most relevant to what they are searching for. Are they right? Not exactly. The first results to appear are the websites with the most effective forms of SEO. So, if you have great SEO for your site, business or company, you’ll be getting the highest amount of interest online.

Now, it should be clear why SEO is so important. So what are the main forms of SEO? Well, first we need to break it down into two separate types.

Local SEO

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Local SEO is used by local service businesses. A local service business simply means that you are catering to local demand. But it could be a blog owner as well. For instance, your blog might be about the events that occur in your local town. If that’s the case, then it’s not going to be interesting for anyone living outside of that area. Instead, you want to make sure that everyone within the town can find your blog. People outside of that area are probably of little consequence to you. A local SEO service can help you ensure that your local business is found online. One of the tools used for this is Google Business. On Google Business, you can set up a profile for your company online based on the geographical location. When a customer searches for a service within that location they will find your company site. The bigger brother of Local SEO is Global.

Global SEO

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Global SEO will optimise your website on a global level. It will ensure that anyone from across the globe can and will find your website. This gives you the biggest possible pull for finding customers. However, the biggest advantage of Global SEO is also the biggest disadvantage. You see, while you can reach the greatest audience, you’ll be in a serious competition against some businesses. Some of them might have the resources and funding to use the best forms of SEO. While you might try and set it up yourself. Very few blog owners buy SEO services. Instead, they do their best to learn the techniques for themselves.

Professional And Do It Yourself SEO

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There are numerous businesses online that specialise in professional SEO services. If you’re interested, you can check out a business such as SEO ClickMedia. There you’ll find more information on the types of services and rates these companies offer. You’ll find most of these companies are being used by big and small business owners. The advantage is that you should get a top quality service for your cash. The disadvantage is the money you’ll have to spend. Many people think that internet marketing is free. But it’s only free if you do it yourself.

You can set up SEO on your site yourself. The best place to start is by adding links and different keywords to your website. As well as this, you need to make sure that you’re creating SEO friendly headlines. But if you do this, you’re probably not going to get your business on page one of the serps. Instead, it might fall to page ten. You may still get customers but certainly not as many as using a professional service.

SEO Dangers

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The internet is a dangerous place, filled with scams and penalties that you want to avoid. For every business that’s offering a brilliant SEO service, there’s another one that’s nothing more than a scam business. These businesses won’t be labeled as scams of course. But if you know the signs, you’ll be able to spot them online. First, you need to be wary of any business that promises you results from SEO overnight. Google have recently sued a company for claiming they can guarantee a spot on page 1 of the SERPs. The dirty secret is that not even Google can guarantee a company gets this reward. You should also be wary of businesses that are offering a fixed price for SEO services. The level of services you need will depend on the state of your site. They should only quote you a price after examining it. If they offer a price upfront, no matter what the value, they will be using a cookie cutting SEO software. Usually, it’s using this type of software that earns you a penalty.

There are two types of penalty you can receive from Google for bad seo practices. The first is a panda and the second is a penguin. One can be earned if you use blackhat forms of SEO on your business site. The other will be earned if your site is filled with poor quality content. That brings us to another point. What type of methods can be found under the umbrella term of SEO?

SEO Methods

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There are numerous methods of SEO. To name and explain them all would require an article that would be a lot bigger than this one. That’s why we’re going to focus on the ones that are the most valuable to you as a site owner. First of all, it’s worth noting that just hosting your website will increase your search ranking. Hosting your website does cost money. But, it gives you your own domain and that’s important for SEO.

Then there’s the question of keywords and linking. Arguably adding keywords and links to your site is still the simplest form of SEO. But it’s not always going to generate the best results. You need to be careful adding links though because if you fill your site with too many this will be seen as a blackhat form of SEO. When you add links, make sure that they fit organically into the content. If you do this, you should have no problem with those penalties we talked about. That is of course, as long as you add good quality content.

Adding quality content to your site is crucial. It will be a fundamental part of ensuring that the search ranking of your site steadily climbs over time. The more content is shared on your site, the higher the ranking will be. The trick to adding great content is making sure that it fits on your site. But also that it relates to your target customer or reader. Great content tells a story that customers want to read and also share. You can boost the effects of great content by making sure that you’re sharing it yourself on social networks. We strongly recommend that you get active on as many social networks as you can.

In particular, you do need to focus on sites such as Twitter and Facebook. There you can add links from your site in updates about your business. It’s a great way to start the process of sharing content. This is how some content from bigger businesses ends up going viral. But using social networks isn’t just about getting content shared. It’s also how you can connect and interact with your customers. By interacting with your customers, you can again increase the ranking of your site. By connecting with users and customers you’ll be able to encourage more people to visit your site on a regular basis. This will raise the ranking significantly as well as having a great impact on your sales and shares.

There are other forms of SEO that you may want to consider. For instance, many people find success using forms of PPC. PPC is known as pay per click marketing. Rather than working to increase your ranking organically, your site becomes a sponsored link. Through payment to a company, your site appears at the top of the results page. Approximately thirty percent of internet users click on these links before they look at the organic results.

Now you know a little more about SEO you’ll be able to use it to your greatest advantage. Good luck finding your place online.

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About kasper

Hey Guys I am Avinash a.k.a Kasper.I am one of the founder of this blog.I love blogging,gaming and other fitness activities.Blogging has taught me many things in my life and made me different from others.The only thing I believe is that if you ain't First your Last!

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