It’s time to simplify things. You want views; we know how to get them. There are a heck of a lot of blogs on the internet. If you want yours to stand out, you can’t just hope to throw a few words on a page and wait for the views to roll in. You’ve got to be willing to go the next step, and that’s where strategies come into play. It’s time to get down to business. Here are some strategies you need to know.
#1 SEO & Keywords
It all starts with this, and you should be under no illusions about SEO. Firstly, it’s tough to implement, and you might need some extra help along the way. However, SEO is crucial if you want to your blog to start getting more views in the long run. Investing in SEO and implementing the right keywords on your page is your first step. Without this, you’re only going to attract a small portion of people. It’s going to be difficult for anyone else to stumble upon it by accident.
#2 Pay Per Click
Your website needs attention, and this is where a PPC agency might just come in handy. This is where you’ll advertise your blog in certain locations. It drives traffic to your website from all sorts of areas, bolstering your reach. Think of it as a compliment to SEO — it could even be a replacement for the time being. Ultimately, combining the two will give you the best chance of reaching an audience.
#3 Social Media
It might seem obvious, but you’d be amazed at how many people forget about social media in relation to a blog. What’s the point of updating your blog if you’re not going to promote it? Social media even offers paid advertising services if you want to get more eyes on it.
#4 Make It A Guest Blog
Creating a sustainable blog is really difficult. The problem is; you want people to return again and again. But, you also need to put out entertaining and informative content. That means you need to combine quality with serious quantity, and that isn’t a one-person job. By turning it into a guest blog (tailored to your specifications), you might be able to solve that problem.
#5 Put Out A Survey
Hopefully, you’ve already built up a base of loyal readers. That is a good start. Now, find out what they think. Put out a survey and ask them to complete it for you. Get on Facebook and get some opinions. If you want to improve in the future, you need that feedback to help you along the way.
#6 Optimise It As Best You Can
We’re an impatient bunch when it comes to the internet. We want instant results and easy-to-read content. If we don’t get it, we click away. That’s why you need to think about the speed of your site and features like mobile optimisation. If you don’t, you might just be losing out on views unnecessarily.